Healing party anxiety
by Marty Marsh
Do you suffer from party anxiety? How about networking anxiety? That’s when you’re at a social or business gathering and someone asks “So, what do you do?” and you have no idea what to say.
Because everyone has their own idea about what labels and titles mean, if you answer with a generic “I’m an accountant” or with whatever label you’ve given yourself, you've lost any opportunity to connect with a prospect.
Most of us jump right in and start talking about what we do and how we do it, but a potential prospect will immediately tune in to your message if you “hit a nerve” with them first.
Do that by first identifying your target market and then identify the issue, problem or challenge your target market is facing. Like this: “I work with these kinds of people or businesses who are having problems with or struggling with this particular issue.”
Naturally, their next question should be, “How do you do that?” and then you can expand on what you do. Remember, no one cares what process you use to do something, they only care about the results you can provide.
When someone asks me what I do, I reply, “I work with self-
Now, what are you going to say the next time someone asks, “So, what do you do?”
What would you like to do next?