How to sell more products
and services with a free
promotional newsletter
by Marty Marsh
You probably have a couple of promotional newsletters sitting in your in basket right now. Like the one from your tax accountant with tips on how to save money on taxes. Or from your chiropractor offering suggestions for maintaining healthy bodies.
Would a promotional newsletter bring you more clients? It will if you keep the following points in mind:
Newsletters encourage action. But only if you ask for it! Contrary to popular belief, free newsletters are not for disseminating information. A newsletter’s sole purpose is this: to grab your prospect’s interest, state clearly that you understand what problems they’re facing, convince them that you have the solution, and then induce them to take immediate action to contact you so you can start solving their problems immediately.
It’s all about the prospect. Remember, your prospects care only about themselves. Make sure that every article centers on their needs only. For instance, if you’re introducing a new staff member, tell your prospects how that new staff member can help them. End every article by outlining the benefits the prospect will get by working with you.
Tips for creating a newsletter that will bring you more business:
- Keep it short. You’re reaching busy people who don’t have a lot of time. Articles need to be short and full of benefits.
- Publish regularly. Better to publish less often but on a consistent basis than haphazardly throughout the year.
- Design a format, stick with it. This breeds familiarity, plus you don’t have to rethink the process every time you publish. (Consider using the services of a professional graphic designer.)
- Make articles interactive. Once your prospects know you can provide what they want, make sure you make it easy for them to connect with you right now. Include your phone number, e-mail and/or website.
And don’t forget your objective, which is not to publish a newsletter but instead to get business. And the way to do that is to always focus your content on the problems of your prospects and yourself as the solution.
What would you like to do next?